Imagine, its 1972, and a group of 20 or so friends are searching for a common project that will provide both work and a certain way of life. The group decides to purchase an old mill that has fallen into ruins. They renovate the mill bit by bit so that their families can move in and live there together as a commune. The adventure begins with screen printing and craft items (lamps, jewellery, decorative items etc.).
In the mid-70s, two products changed the course of Moulin Roty. Firstly, a small car made of wood, foam and fabric which proves an enormous success at the different trade shows and markets where it is shown. The other product was ‘la douillette’, a soft rag doll, which seduces everyone by its originality. An order for 1500 small cars propels the Moulin Roty Workshop onto the toy and nursery markets.Moulin Roty go on to launch an entire collection derived from the small fabric car. The fabric rocking toys are launched in 1975 and prove to be a huge success.
From there, the French brand has gone from strength to strength and expanded its range.
Today, Moulin Roty represents 40 years of dreams and softness. A multitude of characters and stories have punctuated the years. Each year, 1.5 million inspirational products leave the company for destinations both near and far across the globe.