Maileg

In a busy world of bright lights, bells and whistles, where new stories are continually impressed upon us… Maileg is a world in which matchboxes can be beds for mice; princesses make perfect teatime companions, and adventures can be found on a friendly forest walk. It is a world where cats and mice are friends. Theirs is a world of childhood imagination - and this is a world we value.

Maileg (pronounced My’lye) is a brand of charming Danish-designed toys created to inspire our children’s favorite playtime stories. By bringing storybook whimsy to everyday moments, Maileg toys help children explore the pure and simple wonder of imagination. Beloved for their heartwarming personalities, Maileg toys show playfulness and charm in every last detail. Theirs is a timeless world filled with beautiful accessories and settings to be collected, cherished and shared with friends and family for generations.

Maileg’s founder and creative director is Dorthe Mailil, a designer and illustrator from Herning, Denmark. Dorthe’s passion for design began at a young age, leading her to enroll in the prestigious Danish Design School in 1996 to persue a career in graphic design. She also supplemented her education with studies at L’ecole D’art de Marseille and Paris, which she cites as contributing to the inspiration behind many of the sweet and nostalgic details that define the Maileg brand.

 

Following her joy for childhood play and imagination (at all ages!) Dorthe and her husband Erik founded Maileg in 1999 – combining their last name “Mailil” with the “leg”, the Danish word for play.

 

 

All Maileg Toys are in compliance with:

  • the EU requirements: TSD (Toy Safety Directive 2009/49/EF) and the harmonised standard EN-71.

  • US requirements: CPSIA (Children Product Safety Improvement Act) and the harmonised standard ASTM-F963

  • the REACH Directive (EC 1907/2006), which is an evaluation, authorisation and restriction of chemical substances used for the products (all of our products are produced without toxic substances)

  • the GPSD (General Product Safety Directive)

 

 

At Maileg the Environment Matters

 

Maileg believes protecting our environment is an important issue and takes the responsibility very seriously.

Maileg complies with the legislation for the environment, and they work intensively to improve their production by using only the best and most environmentally friendly production facilities. They call it responsible sourcing/production.

At Maileg they believe that even small steps matter and by securing the right mindset for their employees and business partners they believe that they can do what they do today, even better tomorrow.

Maileg supports the 17 Sustainable Development Goal defined by UN and has a project running to secure the company is performing towards the goals with a strategic approach.