The Lulujo story begins with a simple idea. In 2008 founder, Dawn Pottier, was inspired by a product she made for her newborn while on maternity leave. With great confidence in the belief, “If I need this product, other mums will, too”, the brand, fondly named after her two children, has grown over the past decade to worldwide distribution and a core product line of everyday essentials now focused on muslin swaddles, blankets, and gifts.

Today, Lulujo’s dedicated and passionate team strives to deliver thoughtful and comforting products that are part of a parent’s joyful experience with their baby and to help them create memories. They use premium textiles and create on-trend designs that evoke nostalgia and meet the needs of today’s parent.