Isabelle Laurier

The family business of Isabelle Laurier creates and develops trendy wellness concepts under its own brand name for beauty categories of chain stores. Isabelle Laurier products excite a desire to give and receive.


Back in 1991, founder Isabelle Laurier started a local ecological gift store in her little Belgian home town of Wetteren. De Laurier bv (The Bay Tree) was born. People came from far far away to buy Isabelle’s unique little gifts and scents. As a young mother of three, she strongly believed that she could make the world a better place to live in for her kids and for many other families.


Isabelle and her husband Diederik started distributing sustainable cosmetic brands that they believed in. They could now sell their products on a larger scale and thus increase their positive impact. After almost five years of distributing these brands in Belgium, the time was right in 2000 to make the next biggest possible step: the creation of their own brand and the expansion of their business all over Europe working together with leading international retailers.


In 2012, two of their three sons joined the family business. Pieter and Jan share the same brand principles, passions and business sense as their parents. In 2013, they decide to launch the brand Isabelle Laurier, honouring the love of the business’ founder.


Pieter and Jan are the company’s second generation and today’s business owners. They believe that Isabelle Laurier can make life more enjoyable and continue to create happy family moments.


90% of our cosmetic products are made by small-scale family-owned factories in Belgium or Western Europe. All products are packaged by hand.


Isabelle Laurier employs people who have fewer opportunities on the labour market, each with their own story, a love for the products and a great eye for detail.


Sustainability is also important to the brand ethos. They have been a pioneer in natural cosmetics from the start in 1991 and 85% of their cosmetic products are natural and all tested according to the highest EU standards.