Namaki Cosmetics

One fine day in 2013, a little idea began to take root in the minds of two young engineers. “How can we spark imagination in kids while being gentle on their sensitive skin?”

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This was a real issue for many parents who wanted to protect their children’s health — so many products designed for little ones were still dangerous for their little bodies.

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After some brainstorming, a few sleepless nights and a bit of market research, the dream came into focus and they wondered: Can we create organic face paint and makeup for kids that’s natural AND fun?

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The next question was, “What do we name this dream?” Three little words came to our engineer friends: Naturel, Make-Up, Kids. And that’s how the dream fully blossomed into reality as Na-ma-ki.

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The first organic, natural face paint kit was finally released in 2013. Hypoallergenic and water-based, the paint was easy to apply and remove and even offered easy-to-draw tutorials on the packaging.