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Sevira Kids

Innovating for the comfort of children and their parents is the aim of Sevira Kids. Founded in Paris in 2014, the French brand has experienced dazzling success by having brought up to date the ancient practice of swaddling.


Upon the birth of her first child, Petra, the creator of Sevira Kids, inherited a hand-sewn swaddling blanket from her mother. A white, padded and embroidered fabric that prolonged the sensations of comfort, security and warmth felt by the new born in his mother's womb, while still leaving him free to move.


This was a simple product but one which significantly facilitates the sleep and wellbeing of a child in the first moments of life. A product uncommon in France. Petra was inspired. How could she transmit this sense of tenderness and care to as many people as possible?