Rice was founded in 1998 by Charlotte and Philippe Guéniau - they wanted to wrap the world in colour – a success that just keeps on going.


The idea of Rice was under construction for a while... after living 15 years in Paris, Charlotte and Philippe wanted to make changes to their lives. Both had great jobs, but they felt the need to slow down, enjoy a quieter lifestyle, but still explore new adventures.


Charlotte and Philippe decided to try selling a few colourful items in Copenhagen. One of the very first items was a raffia bag made in Madagascar – the raffia bag is now one of their signature items. Sales surpassed all expectations and demand went sky-high. Because of the high demand, Charlotte and Philippe had to ration the bags, and shortly thereafter, the couple extended the assortment to include colourful melamine cups, cushions and candle holders.


From hereon in, the company grew and kept adding new designs and items to the product line. The drive was a wish to “colour you happy” and bring colour to homes all over the world, and the key words were “fun”, “funkiness” and “functionality.”


These words are still core to their belief and what the brand stands for. Today Rice distributes colourful items to about 45 countries - their designs are made with a modern feel and with lots of detail.