Rex London

Rex London founders began with items that they had simply stumbled upon on their travels around Asia. For no other reason than they struck a chord. They liked them. So they thought other people might like them too.

They started selling from their market stall in London’s Portobello Road. Before long they were on the shelves of high street institutions like Habitat and The Body Shop.


For the next two decades Rex London continued to discover and deliver their range of Gifts of Random Kindness, until their serendipitous journey took another turn.


They decided it was time not only to choose products they personally liked, but also to design them. First came the Original Jumbo Bag, one of their best loved products to this day, and back then their passport to a world that they could fill with their own ideas. Their style embraced everything that they felt Gifts of Random Kindness should be about — fun, imaginative and a little bit retro.


In 2005 Rex London opened an online shopping channel so that they could sell directly to the public. A decade (and a bit) later they were an award-winning, international business (winning the 2019 Queen’s Award for Enterprise; for outstanding continuous growth in overseas sales). There have been other awards too. They’ve become regulars at the Junior Design Awards and at Gift of the Year.

Kindness to the Environment


At the same time, the company has been working on their ‘kindness to the environment’. In April 2018 Rex London were proud to receive an FSC certificate confirming that all of the latest paper products they stock are certified and sustainably sourced.

They also make many of their new children’s toys from sturdy cardboard rather than plastic. Nearly all their gifts now come in cardboard packaging. They use recyclable material whenever possible, and their packing process is now 100% plastic-free - they use paper tape, recycled cardboard boxes, and paper wrap rather than bubble wrap.