Studio Roof started life with parents of three kids. It was observing the creative and colourful outcomes between them and their children that originated the first products. That reaffirmed a belief that imagination and playfulness are not only connected to childhood but are a key element that pervades every aspect of life, at all ages.
The starting point is paper, a material with infinite possibilities. Through the filter of imagination, a world unfolds in the brand’s cardboard products – masks, birds, insects, cities, sea animals, earth creatures and many more. These tell stories about the beauty that lies in nature, fantasy, art and people.
Since nature plays such an important role in the brand’s story and the founders’ daily lives, the products are made from recycled cardboard and coloured with plant-based vegetable inks. This is their way of contributing to the environment.